A new report from Juniper Research found that total eRetail transaction values will reach $4.8 trillion by 2024, up from $3.3 trillion in 2020. This growth will be driven by emerging markets, with China having 62% value growth over the next 4 years.
The research identified the Chinese eRetail market as a major factor, as well as regions such as Latin America and Africa & Middle East, as improvements in connectivity will enable the rise of eRetail in new markets.
